Impact your Corporate Event Guests: by Making An EMOTIONAL Connection
The Science of Why Corporate Event Entertainment should be a part of every Company party, Convention, Meeting, or Conference – Part 2
Whether you’re a member of MPI, PCMA, ISES, or any other international service or trade association, you understand that everyday life can be demanding enough without the added stress of leaving family, home, and work obligations to travel hundreds (or thousands) of miles to an educational conference, annual meeting or convention.
Sure, learning can be fun, but it can also become boring without something to break up the doldrums of multiple keynote speakers, dozens of breakout sessions, and perhaps even a long and monotonous awards ceremony.
New science shows that ‘bored people’ don’t learn or remember much at corporate events and conventions.*(1) In addition there have been a number of recent studies validating the long held theory that people NEED a break from learning. In fact, science shows that people learn, create, and remember More if there’s some ‘Fun’ inserted into the schedule. Especially if that fun is in the form of something that is able to connect with them emotionally.
First class corporate entertainment is one guaranteed ways to affect people emotionally, physically, AND socially at the same time.
Scientifically speaking, there’s no better way to influence your guests than bonding them with through an emotional experience. Doctors, psychologists and marketing gurus have all documented literally dozens of benefits of music, laughter and group interaction. Read part 1 in this series – It Focuses on the Benefits of Laughter as an element of corporate entertainment at meetings.
Why are we here?
It may seem on the surface that the only reason to have conventions, conferences and educational events is for the ‘continuing education’ and the ubiquitous ‘networking opportunities.’ However, there’s much more at stake than having guests learn a few things and meet some new people. It’s called a ‘business meeting’ for a reason.
Sponsors, Budget committees, and bean counters who protest the inclusion corporate entertainment into event budgets may be misinformed about how to REALLY affect the ‘long term’ finances of a company, the satisfaction of guests, and how the emotional connections to people tie into to the sale of any product, satisfaction of any service, loyalty to any brand, company or association.
Any marketing expert(or google search) will tell you that future purchases, customer (and employee) loyalty, AND acquisition of new clients are ALL influenced (up to 90%) by the personal and emotional connection they feel to a product, company or brand. One of the best ways to make sure your guests get emotionally tied to your brand, company, theme, or event is to use something that is also well documented by science – The many benefits of laughter and music.
It’s just science, They WILL remember and talk about: First Class Corporate Entertainment that creates an emotional Experience for them through the Combined benefits of Both Music AND Laughter. It’s ‘The Scientifically guaranteed’ way to provide a huge number of benefits for the minds, hearts, souls, and bodies of every guest at your Company party, Convention, Association Meeting, or Conference.
– to be continued….in the meantime, keep laughing and listening to great music! – You’ll feel better and live longer! – Read part 1 in this series – It Focuses on the Benefits of Laughter as an element of corporate entertainment.
About the Author – Larry G Jones is a multi-award winning corporate event entertainer, MPI Supplier Member and Chair of the MPI Cascadia Hosted Buyer and Trade show program. CONTACT LARRY – to make your conference a well rounded success!